Dominance of Amazon over Google in product Search

Being the most commonly used online marketplace worldwide, and holding the consumer favorite tag for online purchasing, Amazon does not need an introduction. What's interesting about amazon is that it's used not only for shopping, but also for consumer reviews and retailers around the world searching out competitive prices. The value of amazon as a consumer search engine is also understood by Amazon Product upload specialists. Therefore, in amazon product listings, unique content has become significant. You're reading it right! About 55% of total product searches take place on Amazon alone which bears testimony to this fact! Amazon may have started out as a library, but it has seen a massive upward trend.

Amazon Product Listing has become synonymous with e-commerce for many digital shoppers. Amazon is also a search engine for eCommerce and in reality a very popular one. Amazon is also the most influential and most-used marketplace and search engine after Google and YouTube. Amazon claims 47 percent of total online sales, which is an achievement in itself and is sufficient to describe amazon as a search engine rather than a marketplace. Amazon different from other marketplaces?While other marketplaces are simply selling products on their websites, amazon acts as a parallel search engine for consumer searches along with Google, Bing, etc.


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